TikTok is introducing a updated setting that permits them to reduce the amount of AI-created media appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a rise in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A considerable share of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is typically illogical or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, including computer-generated images to informative clips, and we aim to give people the option to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The service announced that there are currently over a billion videos on its app tagged as AI-generated. Collectively, over 100 million pieces of content are submitted to the platform daily, making clips made by AI a limited portion of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the level of AI-generated videos they watch by using the “manage topic” feature in the platform and choosing the AI content topic. Other topics that can already be adjusted under the filter encompass current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
Its rules oblige users to tag convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its terms of service.
Furthermore, the platform will now add an AI-generated watermark to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This action is designed to deter users from seeking to evade the labeling process.
Responsible AI Funding
The company is furthermore introducing a $2m awareness program for specialists and groups to create informative material about ethical AI use. This project will assist non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over plans to cut jobs for numerous content moderators in Britain. The company is planning to reduce 439 jobs in its content moderation team in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it is viewed by staff. The company reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is making a difference process content quickly.”
